“Revolutionizing content creation” is more than a buzzword; it has been living this first-hand with Adsterix Digital. Having tested a lot of various generative AI tools over the last one year, Appstorm.ai’s GPT models have quietly fit themselves into our daily operations as one of the key tools that reshape the way we create content. It’s one of those tools that you need not use different tools for text, image, or audio. Appstorm does it all.
As a little about us: Adsterix is a digital agency with a focus on content and social media for small and medium, high-growth businesses. We craft compelling content in spaces as diverse as electric vehicles, perfumes, tech, and food.
Appstorm is one of our customers—in fact, that’s actually how we found the great tool and started using it across all our customers. This is a firsthand account of how the daily grind at Adsterix became more efficient, thanks to the GPT magic from Appstorm.
As a head of a marketing agency, my biggest challenge is always constant creativity and innovative optimization to capture the attention of digital natives. The introduction of Gen AI tools promised a streamlined and efficient approach to the process. And they did deliver.
After having integrated these tools into my workflow, my process for creating content was to conduct extensive research into trends, events, and relevant keywords tailored for my client’s YouTube channel. We then moved on to storyboarding, copywriting, and content generation using graphic design tools. Finally, we wove all of this together and posted it across platforms with relevant, thought-over SEO-optimized descriptions.
Now one can quickly build special audio and image elements with a few seconds with different GPT models included in Appstorm. For example, when Sam Altman’s recent boardroom struggle at OpenAI was going on, I created several GPTs to generate quite different audios and images, wrote matching content, and then could compile it into a video editing tool. The wide approach really made the content more colorful and touchable for the audience.
The GPTs I used for this video:
A witty chatbot that turns news into sci-fi adventures
A dream visualizer GPT translating dream descriptions into surreal artwork
The big bang moment was creating text prompts that narrated interesting stories. In the case of significant events, such as the various transitions made by Sam Altman, the prompts could be tweaked to build interesting stories. The AI engine easily translated those concepts into interesting content, at times even suggesting the need to add pictures of important personalities with just one request.
Yet, transparency will demand recognition of the occasional setbacks that happened in this AI escapade. There were moments when workarounds had to be made to resolve minor flaws to keep the system running smoothly. But the integrity of the content and credibility of the information were a big concern that warranted a stringent fact-check process against credible sources.
In conclusion, the use of these AI tools within the workflow of my agency was always monumental. Other than streamlining the processes, it accelerated the content creation process, eliminating dependence on the various tools. The time was saved, and the existing content marketing strategies were further enhanced across all mediums..